3 Revitalized Social Proof Practices
Social proof refers to the phenomenon that others are more likely to do something if others have already done it. "Going second" is a more reassuring route to take if you're a customer. When it comes to marketing, proving the positive experience of your customers and building trustworthiness will allow your audience to take that route. Incorporating social proof into your strategy is directly related to centering your customer and their unique, valuable journey.
